It happens all the time.
A project misses the mark. A deadline slips. The final result doesn’t look anything like what the team expected.
And in the debrief, someone finally says it.Â
“We just need to communicate better.”
Everyone nods because it feels safe and reasonable. But communication...
You know the phrase, “If you want something done right, do it yourself.”
You’ve probably said it and you’ve definitely lived it.
And for a while, that mindset works.
The project gets done.
The client gets what they need.
The fire gets put out.
But if the only way the standard is met is for you to pers...
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Your business is growing. You’ve crossed the hundred-employee mark. You’ve hired good people and you’ve hit milestones that once felt impossible.
But lately something feels off.
Your team seems to wait on you for everything.
Every direction.
Every decision.
Every next step.
It’s tempting to think...
 Every founder reaches that point where something feels off.
You can’t quite name it, but, oh can you feel it...
In missed goals.
In quiet frustration.
In team members who don’t seem to step up like they used to.
And eventually, the phrase slips out:
“We just need to execute better.”
But here’s the...
You’ve built something from nothing.
You’ve carried more weight than most people will ever understand.
You’ve taken real risks, made hard calls, and kept things alive when others would’ve quit.
So let’s be clear—this isn’t criticism.
It’s perspective.
Because what I’m about to say is something nearly...
Every founder hits that moment when pressure rises and progress stalls.
That’s when the phrase shows up — “We just need to buckle down.”
Or “Let’s push through.”
It sounds determined. It sounds committed.
But “try harder” isn’t a strategy.
It’s what leaders say when they’re out of clarity but still cli...