Every founder reaches that point where something feels off.

You can’t quite name it, but, oh can you feel it...
In missed goals.
In quiet frustration.
In team members who don’t seem to step up like they used to.

And eventually, the phrase slips out:

“We just need to execute better.”

But here’s the...

You’ve built something from nothing.

You’ve carried more weight than most people will ever understand.
You’ve taken real risks, made hard calls, and kept things alive when others would’ve quit.

So let’s be clear—this isn’t criticism.
It’s perspective.
Because what I’m about to say is something nearly...

Every founder hits that moment when pressure rises and progress stalls.
That’s when the phrase shows up — “We just need to buckle down.”
Or “Let’s push through.”

It sounds determined. It sounds committed.
But “try harder” isn’t a strategy.
It’s what leaders say when they’re out of clarity but still cli...